SCORE - Public Relations Success for Small Business

St. Luke's Episcopal Church
Parish House
1864 Boston Post Road
Darien, CT
6:00 PM - Registration
6:30-8:30 PM Workshop

Learn how a Public Relations campaign can help to build visibility for your company's products and service and  help to differentiate your company from your competition.

In this session, you will learn:

·  What is Public Relations?  How is it different from advertising?
·  How to create a PR campaign that will get noticed without spending a lot?
·  How to write an effective news release and get it published?
·  Why "visuals" are critical to your PR campaign's success?
·  Online vs Offline PR
·  Why talking points are important to create for your company's spokesperson?
·  Case studies
·  Q&A

Our Presenter:  Deborah Burns

Deborah is the Managing Principal of Burns Communications.  She brings more than two decades of hands-on senior level personalized experience to her long tenured clients.  She provides strategic counseling, brand positioning and messaging as well as traditional PR, marketing, branding, advertising and referral services to start-up and mid-sized companies.  She has directed award winning campaigns for clients in the financial services, technology, consumer products and the healthcare industry.

This is a FREE workshop For questions, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call 203-831-0065