The Bethel Public Library, in cooperation with SCORE - Western Chapter, presents Nalini Goolsarran, CEO and Founder of EdgeSpace Marketing, who will talk on "Leveraging the Power of Social Media to Grow Your Business."
The event will take place on Wednesday, September 20, 2023, from 6:00 PM - 7:30 PM.
Register here.
Social media is becoming increasingly important for businesses. Understanding the interests, preferences, and behaviors of your customers will help you to create content that resonates with them. Nalini also wants you to consider which platforms your customers are using so you can tailor your content to fit the platform requirements.
You will learn:
- How to use Digital Marketing effectively
- Develop a Social Media Marketing Strategy
- Info on the various Social Media platforms
- Tools to help you build and execute your strategy
- Consider who your clientele is (age, location, interest)
- What Social Media platforms do you use today?
Nalini Goolsarran is a Entrepreneur in Fairfield County who enjoys empowering her clients to utilize technology to reach their audience digitally. It was this very passion for bridging the technology gap that inspired her to found "EdgeSpace Marketing." She graduated from SUNY College of Buffalo with a BS in Computer Information Systems, after which, she began her career as an IT Professional in the financial sector. Nalini quickly became adept at transforming business practices and streamlining communications. She later transitioned to Communications and Project Management roles. Before becoming an entrepreneur, she was an Assistant COO for a division of a global financial firm.
For more information on Nalini and EdgeSpace Marketing go to their website, www.edgespacemktg.com