Darien local, Joe Doran is an accomplished senior executive with 15 years of experience managing interactive media, advertising and social media solutions in high growth companies such as Microsoft, General Mills and Media6Degrees. He is currently the founder and CEO of Rallyverse, which provides a real-time marketing platform that helps marketers become better, more relevant participants in Social Media through the use of proprietary technology.
Most recently, Rallyverse has partnered with LinkedIn, and has been featured in Adweek.
From Adweek:
More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand.
This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology.
"Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed.
See the rest of Adweek's article on Rallyverse HERE.