Why Small Businesses Matter in Norwalk: News Direct

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Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community.

Meet Gregg Castano founder of News Direct in Norwalk.

Why did you start your business?

After spending 32+ years at my former company, where I rose to become president, I left because I believed the service they provided, news release distribution to the media and online news sites, could be vastly improved via a combination of my extensive experience and cutting-edge technology. We set out to modernize and transform the legacy newswire model that had become very complacent over six decades.

What is your best-selling product or service?

News and content distribution utilizing an automated, state-of-the-art SaaS platform.

Have you reimagined your small business?

We have taken a staid, traditional service model that relied heavily on manual, people-centric workflows and converted it into a modern, DIY automated digital SaaS model that only requires human intervention occasionally within the actual workflow, but which still employees humans for customer relationship management.

Visit News Direct’s website https://www.newsdirect.com/ and follow along on social media:

Linkedin and X @NewsDirectSoc

HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!

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Submitted by HH

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