BMW of Ridgefield Unveils New Showroom with a Special Event

Enjoy Mimosas and Brunch Bites While Touring the Fully Remodeled Facility; Plus, Special One-Day-Only Offers

BMW of Ridgefield, a BMW Center of Excellence and one of the top-performing BMW dealerships in the U.S., is thrilled to announce the official opening of its newly remodeled showroom. The new state-of-the-art facility has been redesigned to elevate the customer experience, offering a space that reflects both luxury and innovation. BMW’s new lounge-style seating creates a relaxed, comforting atmosphere, making the car-buying experience as refined as the vehicles themselves—gone are the days of sitting across a desk in a cold showroom.

The redesigned showroom combines modern design with new-era technology, creating an environment that improves the car-buying and servicing process. Customers can now experience the latest BMW models in a thoughtfully redesigned space that focuses on comfort, style, and functionality.

“At BMW of Ridgefield, we are always looking for ways to improve how we serve our customers,” said Jesse Hord, CEO of Keeler Automotive Holdings, parent company of BMW of Ridgefield. “This remodel reflects our dedication to excellence—not just in the vehicles we offer, but in every detail of the customer experience.”

BMW of Ridgefield has long been a cornerstone of Keeler Automotive Holdings, a multi-state dealership group operating across New York and Connecticut. As a recipient of the prestigious BMW Center of Excellence award, the dealership has built a reputation for delivering world-class sales and service.

The remodeled showroom is the latest example of Keeler Automotive Holdings’ commitment to investing in the customer experience. “We’ve always believed that our dealerships should be more than just a place to buy and service cars—they should be destinations that build trust, loyalty, and excitement,” added Mr. Hord.

With the opening of its updated showroom, BMW of Ridgefield invites all its customers to visit the newly remodeled facility on December 14th from 10 a.m. to 4 p.m. for its re-launch event at 746 Danbury Road, Ridgefield, CT, to experience the new space and explore the latest BMW models.